UNDERSTANDING COLOURED HAIR
Colour doesn't just sit on the surface of your hair - it lives inside the strand. During colouring, the cuticle (the outer layer) lifts so colour molecules can settle into the cortex underneath. Every wash after that gently opens the cuticle again, and a little colour escapes each time. That's why fading happens gradually, and why the products you use between salon visits matter so much.
The good news: with a gentle, colour-safe routine you can slow that fade right down. A sulphate-free cleanser, a moisture-matched conditioner and a weekly treatment keep the cuticle smooth and sealed, so colour holds its depth and shine for longer.
If you're not sure whether your fading is from harsh washing, heat or sun, head to Our Routines to match a routine to your hair goals.
WHAT CAUSES COLOUR TO FADE?
There isn't one single cause - it's usually a mix of how you wash, style and protect your hair day to day. Common triggers include:
- Harsh or sulphate cleansers: strong detergents strip colour along with natural oils, dulling tone fast. A sulphate-free shampoo is gentler on colour.
- Hot water and over-washing: heat lifts the cuticle and pulls colour out. Cooler water and fewer washes help colour last.
- Heat styling and UV: blow-drying, straightening and sun exposure all break down colour and weaken the cuticle.
- Not enough moisture: coloured hair is often drier and more porous, so it loses tone and shine without consistent hydration and repair.
If your colour also feels dry or straw-like, pair a gentle cleanse with repair support like REPAIR MY HAIR NOURISHING SHAMPOO and a weekly treatment such as 3 MINUTE REPAIR RINSE OUT TREATMENT.
HOW TO CHOOSE A SHAMPOO FOR COLOURED HAIR
The right shampoo protects your colour while it cleanses. The goal is gentle, sulphate-free care that keeps tone true and hair hydrated between salon visits.
- Go sulphate-free. Sulphates are the biggest culprit for premature fade. Start with a colour-safe cleanser from the sulphate-free shampoo range.
- Match your tone. If you're blonde or lightened, a toning shampoo keeps brassiness at bay - reach for KEEP MY COLOUR BLONDE SHAMPOO and see the full Keep My Colour Blonde range.
- Pair with a colour-safe conditioner. Seal the cuticle after every wash. Match your shampoo with a conditioner from the Hair Conditioner collection.
- Lock it in with treatments. Use a weekly treatment so colour holds its depth. KEEP MY COLOUR TREATMENT and MIRACLE HAIR TREATMENT both help protect and add shine.
For a full colour-care line-up, see the Keep My Colour range and build around your tone and texture.
TOP PRODUCT PICKS FOR COLOURED HAIR
Below are our top picks (and routine pairings) for coloured hair, whether you want colour protection, repair support or extra shine.
KEEP MY COLOUR BLONDE SHAMPOO
If your colour is blonde or lightened, a toning cleanser keeps tone cool and clean. Start with KEEP MY COLOUR BLONDE SHAMPOO to neutralise brassiness while it gently cleanses.
Pair it with KEEP MY COLOUR BLONDE CONDITIONER [CONFIRM full size] and top up between washes with KEEP MY COLOUR BLONDE TONING SPRAY.
REPAIR MY HAIR NOURISHING SHAMPOO
Coloured hair is often more porous, so it can feel dry, fragile or prone to breakage. REPAIR MY HAIR NOURISHING SHAMPOO is a gentle, colour-safe cleanse that supports strength and manageability.
Complete the pairing with REPAIR MY HAIR NOURISHING CONDITIONER and use 3 MINUTE REPAIR RINSE OUT TREATMENT weekly for a quick reset that doesn't weigh hair down.
HYDRATE MY HAIR MOISTURE SHAMPOO
If your main issue is dullness and dehydration, hydration brings colour back to life. HYDRATE MY HAIR MOISTURE SHAMPOO cleanses gently while restoring softness and shine.
Pair it with HYDRATE MY HAIR MOISTURE CONDITIONER and add a weekly moisture boost with MIRACLE HAIR MASK.
MIRACLE HAIR TREATMENT
The everyday hero for coloured hair. Add MIRACLE HAIR TREATMENT after towel-drying to boost softness, protect the hair and add shine (especially through mid-lengths and ends). For a shine finish on styling days, mist with MAKE ME SHINE SPRAY GLOSS.
ADD TREATMENTS TO PROTECT YOUR COLOUR
Shampoo and conditioner alone may not feel like enough if you colour regularly, heat style or spend time in the sun. A weekly treatment keeps colour looking rich and improves manageability long-term.
- For colour protection and shine, work in KEEP MY COLOUR TREATMENT.
- For deep moisture and softness, reach for MIRACLE HAIR MASK when hair feels depleted.
- Before heat styling, protect colour and strands with EA HEAT STYLING PROTECTION SPRAY, and keep ends smooth with DETANGLE MY HAIR LEAVE-IN SPRAY.
See more colour and repair support in Hair Treatments or head straight to the Miracle range.
SHOP & BUILD YOUR ROUTINE
Want to browse by category and build a routine that keeps colour rich, glossy and healthy? Start here:
If you want extra help choosing, take the Hair Quiz, browse the FAQs, or reach out via Contact Us. You can also find your nearest stockist using the Store Locator.
